Among the other promotions, meeting planners who book a meeting will receive a complimentary room rental or can opt to receive a complimentary breakfast for up to 20 people when booking a block of rooms.Nature loves winter in Southwest Michigan and you will, too. In April, there is an offer to receive a complimentary VIP upgrade for a group block. To make the #YearOfThanks promotions enticing, the marketing team integrated perks-free upgrades and complimentary breakfast-that they’d typically use for the guests themselves to drum up excitement and create interest.Įach month has a new promotion available. The hotel is promoting the perks in a 12-month marketing piece available online along with a virtual tour of the property. In planning the yearlong promotion, the hotel had three main objectives: understand the needs of meeting and travel planners create opportunities for engagement with its brand assets and share the perks that would motivate people to book. Sporting a prime location near the Magnificent Mile and renovated spaces, the hotel knows that saying “thank you” is not only polite, but makes good business sense. The AC Hotel by Marriott Chicago Downtown is having a gratitude moment, which will stretch throughout the year.
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